Generating ideas, creating project plans and finding investors are the hardest parts of starting up a business, until you come to the part of naming your business. This is because of the fact that a name could help a new business become so famous overnight or to become just another addition to the long list of already existing business in the same field.
Here are a few tips to choose a great name for you business which would help you in branding your business easily.
The very first rule in creating a successful business name is to keep it easy to pronounce. People don’t bother to use hard to pronounce words in their day to day conversation and this could apply to your business as well. They may well forget that hard-to-remember name of your business when they have a need to call for your products or services, and this will easily lead them to other businesses that have easily pronounced names.
It’s not just about the sound after all. The word sweet may sound an easy word to remember, but a plumber service with sweet as its business name is not going to be so easy to remember after all. This is because people don’t want to associate two completely irrelevant things to each other and two, they expect something related to plumbing services in the business name when they were supposed to hear the business name of the plumbing service. This applies to all types of businesses. It becomes inevitable to name your business aptly so that the world can immediately identify the type of products or services you might have for them.
There are a few things to be considered before making an easy-to-pronounce and easy to recognize name official. The very first of those things is the availability of the chosen business name. If there is already an active business in the market, there is no way you will get permissions to start your business in that name. So, you will have to choose a name which has not been taken by any businesses till date. After this, you should see if the logo and the business related media such as business cards, website, posters, etc. would look good with that name on them.
If the name you have chosen looks great on the media, sound great with a meaning and is available, then you have just the right name in hand for your business
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